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Thursday 20 October 2016

Down the Black Hole

A month has passed since Goodwood Road got a mention on "South Aussie With Cosi" and I guess you're all raking in the extra cash. No? Neither am I. Nor have I benefited from the feature in the pretentious CityMag online shopping directory.* And not one customer has burst in the door saying how irresistible is their urge to shop after seeing the decorated Primary School Fence. Which prompts me to ask; how much of our money was spent on these promotions, and why hasn't anyone noticed that it's vanished down a black hole?

The GRBA's Annual Report and Financial Statement for last year are out, but they are less than transparent on this subject. They speak mysteriously of "Digital Economy Strategy" and "Streetscape Activation". Would someone please tell me plainly:
  • How much was spent on the article in CityMag that did not mention my business once, not even in small print? *
  • How much did the gig on "South Aussie With Cosi" set us back?
  • How much was spent on decorating the Primary School Fence ?
  • Why was anything at all spent on decorating the Primary School Fence?
  • How much was lost on the flopped "Goodwood Groove"?
  • What was the $13,000+ "Advertising" money actually spent on? 
  • Did anyone test whether any of these outlays actually brought us customers?
  • Does anyone care
One thing was clear in the financial report - administration costs were 44% of income. 44% of income! !!!!!!!!. (That's a whole sentence of exclamation marks.) How can this phony business association possibly be a good idea when nearly half its income goes on admin! If you're smarter than me and you can make any of this seem rational, please explain it in the comments below.

*citymag.indaily.com.au/?s=Goodwood/ 

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